Rye is a Singapore-based womenswear label known for its transitional capsule collections of pared-down, timeless pieces. The design of its new retail location at New Bahru needed to provide a subtle and understated backdrop, allowing the clothing to take centre stage.
The client expressed a love for palazzos and European architecture, and it was up to Pupil Office to incorporate these elements in a way that felt natural and authentic, avoiding any sense of artifice. A striking groin vault ceiling in the foyer nods to classical design, setting an elegant tone upon entry. Warm wood tones are used throughout the space, complemented by surprising pops of colour to add depth and interest. Simultaneously, the design integrates pieces sourced by the client from South Asia, creating a fluid and cohesive environment that enhances the shopper’s journey through the store.
RYE, NEW BAHRU
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Location: Singapore
Project: Retail
Floor Area: 1,000 sqft
Year of Completion: 2024
Client: Rye
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Contractor: Reptileworks
Photography: Studio Periphery